HAND TO SOUL SERIES #3
GEORGINA SOLOMAN
Introducing ILIO NEMA’s Hand to Soul series, a celebration of the human touch behind creativity, culture, and connection. In this series, we spotlight women living intentional, connected lives, and explore their relationship to craft, culture, and nature.
This series, we step inside Prim Haus with Georgina Soloman, interior stylist, creative director and founder of the studio. A deeply visual creative shaped by travel, culture and lived experience, Georgina’s work is guided by feeling rather than formula...
HAND TO SOUL SERIES #3
Prim Haus is a curated photographic studio and event space and I like to outsource furniture that has a story. For instance (walking alongside a piece in the studio) this couch is an original piece from South Africa. It was sourced by a women who purchased it and brought it to Australia – she kept it herself for 20 years and when she went to sell it I found [it] and I loved the metal bracketing of the base. It’s a caterpillar piece designed by a south African furniture designer, and I loved how it correlated and matched the metal on the windows. So finding this felt like it belonged in this space and that’s what I love, every time I curate a photographic studio I love to make the pieces match the foundation and the aesthetic of the space so then it just creates this flow. And then by having it in here, and the fact that it’s a sustainable piece, it’s had stories, it’s got depth, it’s got character, it’s got you know little nuances within it. I love how that brings elements to shoots so it’s not about perfection it’s about the beauty in the imperfection.
HAND TO SOUL SERIES #4
Q: What is your creative process?
A: My creative process is extremely visual. I’m going to say it again my creative process is extremely visual. I absorb a lot of what I see in front of me, from my travels to books, to Pinterest, to socials, to people even walking down the street. They inspire me. It can come from a whole aura of personality, to the DNA of a year. I’m really inspired by the 80s to the 90s - specifically from an interior standpoint. Creative process really comes from a feeling for me – so if I feel connected to something it emanates in the personality of what I’m trying to present. It comes from the core – I can’t even bring it to words. I think my creative process is drawn from the years in the creative industry from being in fashion to living abroad to working under other entrepreneurs and companies; all these little pieces add up to the bigger picture. Sometimes it can be from planting seeds, to something you’ve experiences, toa feeling you get and you want to create that feeling and share that feeling. It’s all very feeling based for me.
HAND TO SOUL SERIES #4
Q: How does your creative practice intertwine with your personal life?
A: I feel like my personal life and Prim Haus do intertwine. I live and breathe the aesthetic of this space so from the furniture to the lighting to the feeling it emanates I feel like when people come in here they understand the DNA of my creativity.